I am standing here in the middle of the times between the two generations of advertising media planning.
Thought my experiences in this industry, what I have learnt from the elder generation is to be being more like a business partner (or brand guardian) to his/her clients/brand rather than being just a planner.
Anyhow, by working with a new generation, what I found is that they are just living their lives as a regular planner.
We don't have to put any expectation on the quality of the day-to-day work as the things you see will just be a forwarded emails without any summary or a point of view.
What's wrong with today's kid??
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