Friday, December 15, 2006

A Lecture at ABAC

I was invited to give a speech on how to creates an effective media plan to students, who are now registered to Marketing Management course at Assumption Uni.
This session can be remarked as a first time in my entirely life that I have to be sharing my advertising experiences to those non communication arts and advertising backgrounds.

The campus at Bang Na has changed a lot from the last time I visited it (which was 4 or 5 years back). All the outdoor parking areas were replaced by new IT Building and so on. A so called ABAC Mall was built and filled up with many restaurants. Also, I was told that the campus also owns a cinema house as well as a 20,000-seat sport complex.

During the lecture, I have realised that Thai student will always be a Thai student. They would prefer sitting at the back side of the lecture hall, keeping their mouths shut, and hiding their eyes contact while they were asked questions.

One funny thing happened right after the conclusion of the session as all of them ran into the stage, asking me if they could make copy of my slide presentation.

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