A Market Survey in Prachinburi

A market survey trip in a province so called Prachinburi given me an opportunity to explore my eyes through a job description of being work in marketing department, especially to FMCG products.

The trip was originally be a media-survey to concert sponsorship with one of top TV station here in Thailand....but ended up with an additional benefits.

I have learnt that all the FMCG products can be easily replacing by its competitors, according to the prices, and life-cycle of the product itself. Therefore, no matter how communication plan/strategy being success...if the product is not available in the market, figure to product-market share will never be driving up.

Neil was learning on how to greet the target!

Busy decorating the shop by offering the products.

At the concert site with my key client.

With another client on the right. You may see one consumer enjoys drinking my product at the left!

Awarding/relaxing ourselves an hour before the concert.