Other than sitting in a meeting, media planners (sometimes) required to be attending in a seminar, representing either client or the agency itself.Being in a seminar is not that boring, as it is a good opportunity to meet up with outsiders. These outsiders are always be a good connection to the work (and the jobs).
On the other hand, the content and topic of discussion are not attractive to media people. First of all, some parts of the topics have to be conducting in English. Below average of English usage always be a big problem to those who are working in media planning and buying. I can see lot of people fallen asleep in the meeting room.
Secondly, the seminar is not really to be called "media seminar". Topics to media planning and buying are very limited, whereas the guest speakers mainly pay their interests on the creative things.
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