Sunday, April 13, 2008

Friendship in advertising

Life in the world of advertising is one of the most complicating thing on earth.

It is amazing to know that each year, thousand of fresh graduates plus some amount of experienced personals have tried to get in. At the same time, hundred of people who are currently work in this industry are trying hard to find the other outside opportunities.

It is true that from the prospective of the outsider, living the life in advertising is such beautiful and cool!
People are dressing in style, without a boring uniform and necktie and go party every night!

But who knows that those pictures are like outer cover to a fragile society.

Many (this means, not all) of us are looking/trying to take and gain advantages/benefits from one another.

If the word friendship means the recognition and familiarity with another personality...okay this may count.
But if it includes the share of like and dislike, sharing thoughts without fears of judgement...
In additional, the action like doing something for someone without expecting nothing in return....


There might be...and there might not be.

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