The amazingly great media brief ever!

To be survived in advertising, one will have to learn how to take control of all external factors; clients, colleagues, suppliers and so on.

At the same time, one will have to accept the differences of people.
Not everyone will be able to stand/speak on the same level of communications. It's just because of the differences of backgrounds, working systems and environments.

And this is the reason why there are so many tiers of agencies for client to shop!

Here is an email I have received from one of the brand agency I am working with.

Product:-
XXXXXXX

Period:-
Re-launch the product

Launch:-
February 2009
___________________________________

Communication Objective:-
Re-launch the product via re-positioning focus on Status/Services

Marketing Objectives:-

• Increase holders
• Increase usage outside

Target Segmentation:-
Demographic:-

• Young and Middle aged
• Gen-Y

Geographic:-

• Living in Bangkok or big cities in Upcountry

Psychographic:-

• Hard working individual.
• They spend money on beauty products or goods and services to keep them looking healthy and beautiful.
• They are classy and sophisticated.
• They prefer brand name goods.
• They do not like to loose face so they need a product that gives them recognition and good services.
• They love to socialise and like to be treated as a somebody.